Japan was the top pick of respondents in Agoda’s Sustainable Impact Survey 2023 when asked to name markets that do well in terms of sustainability and conservation efforts.
Over 13,000 respondents from more than 10 countries took part in the Sustainable Impact Survey 2023.
Seven out of 11 markets even gave their home country the highest rating, namely India, Thailand, Vietnam, Australia, Korea, Indonesia, and Japan. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign, which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia.
Enric Casals, Regional Vice-President Southeast Asia and Oceania at Agoda, says, “In addition, travellers are looking for ways to minimize their ecological footprints while making a positive impact on the places they visit. Agoda’s Eco Deals program aims to facilitate this movement by giving travelers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation.”
