Saudi Tourism Authority (STA) commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL).
The event to inaugurate the partnership was attended by Secretary of Board of Control for Cricket in India (BCCI), Jay Shah; Vice President, BCCI, Rajeev Shukla; and Honorary Treasurer of the BCCI, Ashish Shelar, along with representatives from the Saudi Tourism Authority, including Alhasan Aldabbagh, President of APAC.
Through this partnership, STA aims to tap into a strong fanbase between the two countries, encourage affinity and increase awareness of Saudi as a leading destination for Indian travellers, especially among youngsters. With more than half of its population below the age of 30, India shares a similar demographic profile with Saudi Arabia, where 58 % of the local population is in the same age group.
As part of Saudi’s tourism strategy, India represents immense potential as it is expected to be Saudi’s largest tourism source market by 2030. The partnership is a strong example of Saudi supporting the country’s sports sector.
