This launch marks Mars Wrigley India’s significant expansion of local production of the 60-year-old globally loved brand, GALAXY®.
The company is also confident that offering a dark chocolate product will be welcomed by many consumers who want a variety of options in their snacks.
Announcing the launch, Kalpesh Parmar, Country General Manager, Mars Wrigley India, said, “It is a matter of great pride that we are making the global brand in India at our world class chocolate production facility in Pune. This marks an important milestone for us as we expand our local manufacturing capabilities to make globally loved brands in India with the same quality and signature recipes. This, undoubtedly, allows us greater production and fresh availability and to bring this chocolate delight to a larger number of Indian consumers.
India is a key market for Mars Wrigley, and we are committed to growing the category. Over the years, we have been launching our globally loved brands and innovating to develop a portfolio fit for India. Our endeavor has been to bring high quality chocolates and confectionary into Indian households.”
