The new SNICKERS®️ Berry Whip will be launched along with a campaign ‘Blunders Happen when you are Berry Hungry’ to celebrate the ‘out-of-sortness’ by the brand.
The humorous campaign conceptualized by DDB Mudra North. This launch follows the success of the brand’s recently launched various flavours such as Almond (launched in 2019), Cashew and Butterscotch (launched in 2020), Fruit & Nut (launched in 2021) and Kesar Pista (launched in 2022).
The product will be available across traditional and modern trade outlets. The campaign is also being launched on social media platforms of the brand along with collaborations with content creators from across the country.
