This World Popcorn Day, India’s leading premium snacking brand, 4700BC, continues to disrupt the snacking industry by announcing their collaboration with NOTO ice-creams to launch an exceptional flavor of ice cream popcorn. This exclusive collaboration brings together the two brands that are committed to innovation and focus on using high-quality ingredients embarking on this journey together, 4700BC promises to offer a healthier yet indulgent treat for all ice cream lovers looking for guilt-free sensorial pleasures.
Known for its diverse array of exotic popcorn, 4700BC and NOTO ice creams have developed a delectable flavor with their all-time rage Himalayan Salt Caramel popcorn. The richness of caramel with the subtle saltiness of Himalayan pink salt is a nod to the appetizing and satisfying dessert curated for all snack fanatics across the country.
“We at NOTO love the idea of taking 2 different products, identities, ideologies to create a unique product. Collaborating is an integral part for us, it helps create a community, opens up new perspectives and also keeps customers engaged. Popcorn and ice cream are household staples that are always available and together it creates a magical combination. How many times have we topped our bowl of ice cream with popcorn while binge watching a tv show. We saw the potential to bring these two beloved treats together to satisfy our customers’ taste buds. This collaboration represents the intersection of innovation and nostalgia, and we are confident it will be a hit with our customers”, said xx, Founder, NOTO Ice-creams.”, said Ashni Shah, Founder, NOTO Ice-creams.
Both 4700BC and NOTO are committed to innovation and sustainability and have embarked on a series of brand collaborations to combine the best of both their offerings for their consumers.
