Hospitality business school, Les Roches and aivancity, the Grande École of Artificial Intelligence are jointly launching a certificate in artificial intelligence (AI), which can be applied to hospitality management.
The hospitality sector is an extremely propitious terrain for the use of AI as it generates large masses of data. This Big Data, in turn, can optimise customer relations in real time through AI. The Swiss hospitality business school and France based aivancity have designed a program dealing with the challenges of massive data and AI in the hospitality management sector.
Through the ‘Certificate in Artificial Intelligence’ tehe two institutes want students to understand the language and technicality of AI solutions, its sociological and ethical impacts as well as its business, managerial and organisational consequences. The next program will begin on September 2021 and open in a first phase to Les Roches current students.
The 5-days program will feature expert faculty from aivancity and Les Roches as well global industry experts and scientists. It includes two days of sprint design focusing on imagining and prototyping an AI solution for the hospitality industry.
For Pierre Ihmle, Chief Academic Officer at Sommet Education said, “There is a strong need in the hospitality industry to digitalise services. In any technological development, the notion of ethics is essential with people at the core. aivancity is the perfect partner to develop this certificate given their expertise on the subject of AI as well as their high consciousness its ethical impact on society.”
Christine Demen-Meier, MD-Worldwide at Les Roches, claimed, “After the creation of a dedicated Master’s in Hospitality Strategy and Digital Transformation and the launch of Spark Innovation sphere; this certificate is another step forward to advance the integration of technology within our curriculums.”
Tawhid Chtioui, Founding President and Dean at aivancity Paris-Cachan added, “AI has become one of the keys to success for any company that wishes to improve the whole of its business processes, from production to customer relations, in all activity sectors. Hospitality and tourism sector is in that sense a huge territory of opportunity and exploration for AI.”
