Gupshup, a provider of conversational messaging solutions, announced that it has equipped hundreds of restaurant outlets across India with conversational commerce this year and has thousands more in the pipeline. Leveraging the Gupshup IP (GIP) messaging platform, the company provides F&B establishments the clout that conversational commerce provides to digitise the customer experience to order, pay and receive home delivery directly. This digital experience can be activated via a simple link sent in a message or for touchless table orders, via a QR-code.
Gupshup also provides restaurants with messaging-based marketing solutions to promote offers, specials and deals to their regular customers and has made restaurant management simpler with a mobile-based management tool. For restaurants, this means getting more direct business from customers, implementing touchless dining for safety and owning their customer relationships through their own marketing efforts.
Brands including Hyatt Gurgaon, Holiday Inn, Radisson, The Coffee Bean & Tea Leaf, Jamie’s Pizzeria, London Bubble Co and Tea Junction have collaborated with Gupshup along with mid-sized chains and local stand-alone restaurants. The tech platform has partnered with delivery, digital payments and POS systems players to offer a seamless experience to restaurant owners and customers.
On the digital payment front, it has collaborated with Razorpay while for POS payments, it is associated with PetPooja, POSist and GoFrugal. For home deliveries, the company has partnered with Dunzo, Wefast and Pidge.
“Restaurants and other businesses are adapting to the pandemic by replacing physical offline interactions with digital online experiences,” explained Beerud Sheth, co-founder and CEO, Gupshup.
Launched recently, GIP enables interactive, conversational experiences and transactions on any device, without requiring an app download. This commerce enablement tool enables businesses to move from offline to online (o2o) offering advanced digital customer experiences for offline transactions.
“We are delighted to partner with Gupshup to bring our food and beverage offerings to our customers, wherever they are and be #morethanready. At IHG, good isn’t good enough – we’re committed to high levels of cleanliness and our high standards of cleanliness and safety will apply to food delivery at our guests’ homes and offices. Gupshup’s conversational engagement capabilities is a great option that will continue enhance our efforts and understanding of our customers’ needs and aspirations,” stated Vaibhav Jain, Area General Manager, Holiday Inn Express Hotels, India.
“Experiences are a key differentiator from competition and the most powerful tool to capture and retain our guest base. Gupshup has provided a great tool to reach out to our guests without involving third party aggregators thereby negating service lapses. This is in absolute alignment with Crowne Plaza Mayur Vihar’s efforts to deliver seamlessly at the customer’s doorstep when they can’t step out. Offering a range of Contactless Dining to Home Delivery modules gives us options to enhance and provide a consistent guest experience, which cannot be replicated by the third party platforms. In addition to it, the easy customizable model works well for a varied guest base powered with focused marketing to drive it aggressively,” added Nivedita Avasthi, General Manager, Crowne Plaza, Mayur Vihar.
“The value of customer data and ability to reach out directly to our customers is paramount in the current scenario. We are working closely to come up with more digitized solutions together to enable more automation and enhance customer dining experience”, said Sonu Raj, Assistant General Manager, Hyatt Place Gurgaon Udyog Vihar.
