Customer behaviour is set to change as more and more cities unlock. The overwhelming number of vacationers in nearby hill stations and beaches are a clear sign of people wanting to go out and feel a sense of normalcy. Restaurants play a big part in delivering such unique and exhilarating experiences. Here are Dineout’s top-5 MUST-DOs for restaurant in the next 3 months.
Adapt to New Frontier
Over the last few months, the Indian market witnessed a lot of traction with respect to the home delivery segment. This has revealed the growing appetite of takeaway and home delivery in the Indian customers. But home delivery orders meant partnering with 3rd party aggregator platforms that charge hefty commissions .
However, there is always a light at the end of the tunnel!. A restaurant can now establish its own ordering website, where it can share its own offers and promotions and get direct orders from customers. A win win win!
inresto Online Order is one such technology that has helped restaurants like Byg Brewski, Sidewok India, La Vie Pizzeria, Defence Bakery 1962 ,and 5000 more across India build their brand presence and boost revenue without losing out on their profit margins.
Reduce Cost
Cost management is a concept that has long eluded the restaurant industry. Everyday affair in the kitchen is marred by some ingredient going to waste or some item running out of stock.
These little inconsistencies like variance, theft, and unnecessary wastage adds up and results in high wastage cost that gets lost in the balance sheet.
The best way to implement an anti theft system, manage inventory and reduce overall variance to 1% is by adopting the robust inresto supply chain management system. This tech enabled system helps you manage ingredients and their usage at the recipe level, making sure only what is needed is used. It also sends out automated reports to management that helps track inventory on a daily basis.
Go Digital
When the world around you has gone online why should your restaurant stay offline? The conversations on social media platforms have taken the brand world by storm. It brought the restaurants and its beloved customers closer even when the world stood six feet apart from each other. But a restaurant also stands a chance of being lost in the whirlwind of content. However, the right digital marketing tactics like professional imagery and videography of your menu items, mapping your customer persona and running targeted ads comes to the rescue. Such marketing solutions can do justice to your behind the kitchen counter efforts
Re-Engineer Your Menu
Celebrations are incomplete without food in India. So why have the regular menu for the upcoming festive season? Reengineer your menu with dishes from your local regions, experiment, add your spin to it and make it extra special. In the north, Navratri special thali is a rage. However, in the east, Dussehra is the time to feast on non-veg items. A customized proposition reaching out to the various sets of target audiences on social media platforms will give you the extra mileage.
Go Personal
One of the most desirable things for a customer is to look for special offers and deals. So if your customers are already looking for it, why not give them that incentive and get more business? You can promote such offers using your online ordering platform, social media and digital ads, and raise much needed awareness.
Additionally, the customer data collected can be used to launch SMS and email campaigns at a minimal cost to increase your repeat customer rate.
