Diageo India announces the launch of two new carbonated mixers for an enhanced consumer experience, expanding their non-alcoholic beverage category in India. The company introduces the Johnnie Walker Refreshing Mixer and Black & White Ginger Ale in India for an uplifted outdoor beverage consumption.
Indian consumers are now on the constant lookout for experiences that are modern and globally inspired, evolving the drinking culture in India. Consumers are at the forefront of this dynamic ecosystem driving contemporary trends where premium mixers have come into play, creating an immersive experience for mixed drinks such as mocktails.
Commenting on the launch Abhishek Shahabadi, Vice President and Portfolio Head, Scotch and Premium Whites, Diageo India, said, “New age consumers usually look for refreshing drinks with a bit of flavor. The culture of cocktails has been picking up over the past five years and bartenders have played a vital role in identifying certain consumer tastes and preferences. Consumers have become more discerning and demand mixers that will enhance the flavors of their mixed drinks. We felt a growing demand for bubbly refreshing mixers and ginger concoctions will bode well with the Indian audiences.
Johnnie Walker Refreshing Mixer and Black & White Ginger Ale are now available on Bigbasket and Swiggy Instamart in select markets
