Innovations in warewashing

Seeing that the Indian hospitality sector is in its growth phase, Winterhalter India, a subsidiary of Winterhalter Gastronom GmbH, provides comprehensive systems of dishwashing machines, water treatment units and more.
What is the gamut of products and services offered by Winterhalter?
Winterhalter India specialises in commercial warewashing systems, namely, dishwashers, water treatment units, chemicals and accessories). Our brand is synonymous with our core strengths – quality, hygiene concepts, high performance and ease of operations.
Which sectors make up a major chunk of business?
Since our foray into the Indian market in 2007, we have a good mix of multi-national as well as Indian companies, including several hotel chains including groups like Taj, Oberoi, ITC, Marriott, Radisson, The Leela, Hilton, Sterling Resorts, Club Mahindra Resorts, to name a few. The hospitality sector contributes to about 50% to our sales revenue.
What is the emphasis you lay on the hospitality sector in India?
It is still in its growth phase.Though, with the rising number of entrants, lucrative business opportunities for equipment manufacturers and suppliers is going up. We have observed a tremendous change in the outlook of investors and customers towards the hygiene factor. Though several hotels have been buying our dishwashers for a few decades now, the potential of the market is yet to be tapped.
How do you reach out to hotels?
Personal contact with our prospective and existing clients is the most important activity for our team. We actively participate in exhibitions and trade shows to enhance our visibility in the market. We advertise in trade magazines to maximize our reach. Regular & informative interaction with kitchen consultants, planners and executive chefs in ensured by sharing presentations, catalogues, technical details.
How has your expertise enhanced the functions of hotel chains?
Winterhalter has made large investments in devising a solution for reducing the amount of energy, water, detergent, and rinse-aid required for commercial dishwashing. The investment resulted in an Intelligent Resource Technology concept, aimed at developing machines that deliver the best results while being eco-friendly. We also offer after sales service support. Winterhalter India has developed its own service team and have service partners across the country to provide quick and efficient service to our installed base. The trained engineers provide onsite training to clients for optimum utilisation.
What are the benefits of associating with an internationally backed organisation like yours?
We not only stand for our German manufacturing quality but are equally focused on investing heavily in R&D to ensure latest technology in all our machines. We have received several accolades (for health and safety, quality, etc) that are testament to our services and USPs. We are also specialist providers of chemicals and water treatment units
What is your value proposition for the Indian hospitality market?
At every step, it is vital to adopt technology that supports kitchen teams, work with them and understand their needs while consistently delivering desired results. Our products have a proven track record and are backed by a reliable service network, We strive to give clients one less reason to worry about. India is one of the few key priority markets for our head office, and a believer and bullish on the Indian story.