PepsiCo India has strengthened its hydration portfolio with the launch of its Hydrotonic drink, 7UP Revive. Vipul Prakash, VP-Beverage Category at PepsiCo India unveiled the product at a press conference in Hyderabad along with health guru Mickey Mehta.
While the product had been soft launched in the states of Tamil Nadu and Kerala last year, it will now be available across Andhra Pradesh, Telangana, Goa, Delhi, NCR, Maharashtra, Gujarat, Karnataka, West Bengal.
7UP Revive reportedly is a ‘Hydrotonic Drink’, which means that it contains vitamins and electrolytes that have rehydration properties. It also contains Vitamins B3, B6 and B12, which are known to play an essential role in energy metabolism, and electrolytes like sodium and potassium, which are needed to replenish some mineral salts that the body loses when sweating, making it an ideal post-workout drink.
During the launch, Prakash said, “7UP Revive one of our first innovations in the hydration space. 7UP Revive is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market.
Mickey’s take was very practical. He noted that until a few hundred years ago, man used to drink water from clean wells and pristinely fresh lakes and rivers. So, his hydration and vitality requirements were always fulfilled because of the natural vital elements abundant in these sources. Today, obviously, a sensible choice of nourishment will always be natural and wholesome. However, today, one needs to intelligently choose human engineered and designed products to fill the gaps. “7 UP Revive, the hydro-tonic drink comes with Stevia is 30% less sweet than other beverages in the market. Additionally, it has essential electrolytes and important vitamins that replenish our needs, which are depleted otherwise by the day-to-day summer heat. So don’t just survive, drink 7 UP Revive!” he said.
