Ginger hotels is moving ahead with two strategies, management contracts and a smaller model than the current 100-room format.
“Given the challenges of soaring real estate prices, Ginger hotels has followed a flexible approach to manage growth. In the initial stages, land was acquired or leased to build the first set of hotels. The new hotels follow different approaches – hotels on top of shopping malls, redevelopment of existing government properties in a PPP model, joint development with real estate players, etc. Ginger hotels is also exploring the possibility of entering into management contracts with property owners and even looking at a smaller model than the current 100-room format,” said Raymond Bickson, managing director, Indian Hotels, in a company newsletter. IHCL owns the Ginger brand via the Roots Corporation.
Ginger’s new and upcoming hotels are mostly 100 keys and below. The new properties in Durg (54), Guwahati (54) and Jamshedpur (94) are all sub-100. While upcoming properties in Triupur (100), Chennai (86), Surat (100) and Indore (100) are 100 rooms and below.
HotelierIndia.com also reported on October 27 this year of Ginger’s intentions to expand beyond India. Click here for the full story.
