The Incredible India website has been launched in Arabic, Chinese and Spanish to attract tourists from these countries. Speaking at the launch of the website, Tourism Minister Prahlad Singh Patel said the aim of the multi-lingual website is to showcase various tourism products of India on a global platform and increase tourism awareness, attractions and opportunities by providing tourists with personalised and contextual digital experiences.
“The new website will attract and bring better opportunities by providing tourists with personalised and contextual digital experiences,” Prahlad Singh Patel said during the launch.
According to the ministry, the new website will be in addition to the mobile app and other digital initiative by the department, which will look to showcase India as a popular tourist destination worldwide.
“Today Incredible India website and mobile app were being launched in Chinese, Arabic and Spanish languages with the main objective of effectively connecting with visitors in countries where these languages are predominant, through web and social media platforms; and thus establish better contact with them,” he said.
Patel said keeping in mind the tourists flow from Sri Lanka to Sanchi, they have introduced the Sinhala language at signage at Sanchi. French, Russian and Chinese languages are also expected to be used at certain tourist spots where many visitors from these places come. Patel said wherever more than one lakh visitors from a particular country visit the language of that country would be used in signage.
Not just the language addition but the website has also been revamped to provide more information about India’s tourist destinations, attractions, experiences, and Indian values. The upgraded website now hosts information on as many as 165 Destinations, more than 2700 pages, 28 states, and 9 UTs along with multiple attractions, which is expected to provide all the required information for travellers.
The website was earlier available in English and Hindi. In 2019, India witnessed the arrival of more than 10.9 million foreign tourists, of which about six lakh people spoke Chinese, around two lakh spoke Arabic, and 1.25 lakh spoke Spanish.
