Assotech Realty, Delhi, has announced a strategic collaboration with Atmosphere Core, a rapidly expanding international hospitality company with nine private island resorts in the Maldives and a strong development pipeline across India, Sri Lanka, Nepal and Bhutan, along with a heritage hotel set to open in Italy. Under the partnership, Atmosphere Core will operate and manage Assotech’s upcoming first-of-its-kind, all-suite property in Shirdi, Maharashtra.
Investment and project details
Assotech Realty, promoted by Neeraj Gulati, plans to invest approximately INR 200 crore in developing the project, which will feature 160 suites measuring 45 square metres each. Designed to offer a contemporary hospitality experience, the property will cater to pilgrims, leisure travellers, and destination tourists visiting Shirdi.
Temple towns evolving into organised tourism ecosystems
The signing of the agreement between Assotech and Atmosphere Core signals a growing trend where temple towns are gradually transitioning into structured tourism ecosystems supported by modern infrastructure, improved connectivity, and professionally managed hospitality offerings.
Integrated hospitality experience for travellers
The upcoming project aims to respond to this evolution by offering travellers an integrated stay experience that blends comfort with the cultural and spiritual ethos of the region. Several NRIs and HNIs would welcome this move to class to have an international-level hotel experience with large room sizes.
Leadership perspective from Assotech Realty
Commenting on the partnership, Neeraj Gulati, MD, Assotech Realty, stated, “Shirdi has always held immense spiritual significance. However, what we are witnessing today is the beginning of a broader urban evolution. Infrastructure development, improved connectivity and rising domestic tourism are collectively shaping the town into a well-rounded travel destination. Our collaboration with Atmosphere Core reflects our belief that spiritual destinations deserve thoughtfully designed hospitality experiences that respect their cultural essence while meeting modern traveller expectations. This project is not merely about adding rooms to the city’s inventory; it is about contributing to Shirdi’s next phase of growth as a holistic tourism hub that supports pilgrims, families and experiential travellers.”
Gulati further stated, “We are developing an all-suite property with comfortable accommodations to meet the demand of new-generation devotees. Particularly, millions of NRI and HNI, including devotees, prefer extended stays and properties with all-suite luxury accommodations. Through such projects, one of many that Assotech plans to develop throughout India across major pilgrimage destinations as well as business and leisure destinations.”
Hospitality perspective from Atmosphere Core
Salil Panigrahi, Co-founder and Managing Director, Atmosphere Core, stated, “India’s spiritual tourism sector is entering a new phase where destinations like Shirdi are witnessing more structured tourism demand alongside devotional travel. Travellers today expect comfort, curated experiences and globally benchmarked service even when visiting pilgrimage centres. Our collaboration with Assotech allows us to bring our hospitality expertise to a location that sees year-round demand and immense cultural significance. The project is envisioned as a welcoming retreat that blends warm hospitality with the serenity associated with Shirdi, while also contributing to the town’s growing reputation as a destination that offers both spiritual depth and contemporary travel experiences.”
