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voco comes to Lucknow: IHG Hotels’ premium brand targets urban growth

Fast-growing premium brand to debut in Uttar Pradesh’s capital, strengthening IHG’s India expansion.

IHG Hotels & Resorts has signed a management agreement with Rajdeep Infra & Sales Pvt Ltd for the development of voco Lucknow. Scheduled to open in Q3 2029, the upcoming hotel will introduce IHG’s fastest-growing premium brand to the capital city, reinforcing the group’s strategic expansion in high-potential urban centres across India.

The voco Brand Experience

As a distinctive premium brand, voco delivers an experience that blends the informality and charm of an individual hotel with the quality and reassurance of a trusted global brand. Centred around its brand hallmarks—Come on in, Me time, and voco life—voco hotels are globally recognised for their bold identity, relaxed tone, and thoughtful design-led touches.

IHG Leadership Commentary

Commenting on the signing, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said: “We are delighted to partner with Rajdeep Infra & Sales Pvt Ltd to introduce the vibrant voco brand to Lucknow. This signing is a strategic step in expanding our premium portfolio in India’s key state capitals. Lucknow’s dynamic growth as an administrative, educational, and business destination makes it an ideal market for voco’s contemporary and distinctive hospitality.”

Partner Perspective

Aman Singh Chauhan, Director, Rajdeep Infra & Sales Pvt Ltd, added: “Partnering with IHG Hotels & Resorts to bring the voco charm to Lucknow aligns with our vision of creating high-quality assets in prime locations. The brand’s unique personality and premium positioning, supported by IHG’s global systems and expertise, will fill a notable gap in the city’s hospitality landscape.”