Lemon Tree Hotels Limited announces that its material subsidiary, Fleur Hotels Limited, has entered into a License Deed for a Heritage Hotel at Varanasi for a term of 28 years.
Aurika Brand to Debut with Heritage Reconstruction
Pursuant to this agreement, Fleur Hotels Limited will repair and reconstruct a Heritage Hotel comprising approximately 47 rooms, which will be branded as Aurika Varanasi.
Hotel Features and Guest Experience
The upcoming hotel will feature approximately 47 elegant rooms, a restaurant, and other public areas, offering a refined hospitality experience in one of India’s most revered spiritual destinations.
Strengthening Presence in Destination-Led Markets
This signing further strengthens Lemon Tree Hotels’ presence in Uttar Pradesh and reinforces its focus on expanding across leisure and destination-led markets, particularly in culturally significant cities with strong tourism potential.
Leadership Commentary
Commenting on the development, Patanjali Govind Keswani, Executive Chairman, Fleur Hotels Ltd, said: “This hotel at Varanasi, which is one of India’s most iconic destinations, blending spirituality, heritage, and tourism, will be the sixth owned/leased hotel under the upper upscale Aurika brand. This signing reinforces Fleur Hotels’ long-term and scalable asset ownership strategy.”
