Evocus has announced a key leadership move with Clavell Santiago taking on the role of Vice President – Sales HoReCa and Marketing. In this expanded role, he will lead Evocus’s commercial and marketing functions, guiding brand strategy, accelerating revenue growth, and scaling the HoReCa business across domestic and international markets.
Role in scaling Evocus’s HoReCa presence
Clavell has been integral to Evocus’s growth journey and most recently served as Head of Sales – HoReCa where he led Evocus’s entry into the HoReCa segment, launched the world’s first Black Soda, and introduced trade-focused product innovations. Under his leadership, the brand scaled its HoReCa presence across 1000+ outlets nationwide, establishing the brand as a preferred beverage partner for premium hospitality groups including Oberoi, Marriott, and Taj, as well as leading restaurants and café chains across the country.
Experience across FMCG and hospitality
With over 12 years of experience across the FMCG and hospitality sectors, Clavell brings strong expertise in B2B sales, revenue growth, strategic partnerships, and premium brand building across domestic and international markets. Prior to joining Evocus, he held leadership roles with the Narang Group, Coffee Day Beverages, MARS Group, IHG and Intercontinental Hotels Group.
Founder quote
Speaking on the announcement, Aakash Vaghela, Founder and Managing Director of Evocus, said: “As Evocus continues to strengthen its presence in domestic and international markets, Clavell’s expertise in driving channel growth, building high-value partnerships, and elevating premium brand experiences will be invaluable. His proven track record in scaling brands and connecting meaningfully with consumers will play a key role in expanding Evocus’ footprint and strengthening our relevance across markets.”
Clavell Santiago on his appointment
Speaking on his appointment Clavell Santiago added, “I am deeply honoured to step into this role. The journey so far has been full of learning, experimentation, and meaningful milestones, and I’m grateful for the trust placed in me. As we scale Evocus, my focus will be on sharpening our marketing narrative, strengthening engagement across key channels, and building meaningful differentiation to drive sustainable growth for the brand.”
