Out of the Box (OTB), Khan Market, is back in a bolder avatar. The brand has undergone its fifth makeover, introducing a fresh brand identity, luxurious interiors, and an elevated menu that marries modern creativity with global flavours.
A new design language with familiar warmth
Trading its familiar yellow and red palette for a premium brown and gold aesthetic, the revamped space exudes sophistication without losing the approachable, friendly vibe that guests have cherished for over a decade. With multiple floors designed to suit diverse moods and moments from quiet conversations to vibrant social zones for groups OTB ensures there’s a perfect setting for every kind of guest.
From intimate indoor corners to al fresco seating surrounded by greenery, every nook has been reimagined to reflect OTB’s mission of creating spaces where every guest feels at home, whether it’s a casual lunch, a lively evening, or a weekend celebration.
Leadership insight: evolution of the OTB brand
Reflecting on the evolution of the brand, co-founder Udit Bagga shares, “OTB has always been about bringing people together over great food and memorable experiences. This relaunch is our way of elevating that connection while staying true to the spirit that made OTB a part of Delhi’s cultural fabric.”
Co-founder Udit Bhasin adds, “From our very first rooftop in Hauz Khas to today’s transformed Khan Market space, OTB has always stood for moments—whether it’s laughter with friends, a quiet date, or a milestone celebration. This new chapter honours that legacy while embracing innovation in taste and design.”
A refined global menu crafted by Chef Akshay Malhotra
Leading the culinary charge is Chef Akshay Malhotra, whose ITC-honed expertise infuses sophistication into approachable global cuisine. The new menu features a creative spread of signature dishes, from OTB Malai Broccoli and Nested Lotus Kabab to Hang Curd Filo Pastry, Ghee Roast Chicken, Shikampuri Kabab, Zaatar Chicken, Chicken ‘n’ Pepper Skewer, Truffled Edamame Crystal, and Burnt Cheesecake.
“Our goal was to craft dishes that surprise and delight, balancing flavour, creativity, and comfort. Every plate is a reflection of global inspiration, executed with precision, yet always approachable for our diverse guests.” says Malhotra.
