Third Wave Coffee announced the opening of its 200th cafe, located in Sindhi Society, Chembur, Mumbai. The launch marks a significant milestone in the brand’s national expansion and reflects its strong, sustained growth since 2016.
The new cafe adds to the brand’s expanding footprint in Mumbai where it currently operates 40 cafes. Continuing its strategic expansion synergy, Third Wave Coffee is eyeing 100 new cafes by 2026.
Leadership insight from Third Wave Coffee
Speaking on achieving the milestone, Rajat Luthra, CEO, Third Wave Coffee, said, “Crossing 200 cafés is not just a numeric milestone, it reflects the trust of our community and the disciplined growth engine we have built over the years. Our focus has remained constant: build a sustainably scalable business and deliver a high-quality, consistent café experience across formats and geographies. With our roastery’s 8× automation capability, we are now equipped to support up to 700 cafes, setting a strong foundation for the next phase of expansion. In Mumbai, this will be our 40th cafe and we plan to strengthen our presence in the region in the coming year as well. By next year, we aim to add 100 more cafés as we deepen our presence in both existing and new markets.”
Why Chembur was selected for the milestone café
Chembur was selected for the 200th café owing to its growing café-going culture, strong concentration of young professionals and students, and an established base of consumers who value premium, experience-led coffee spaces. This marks the brand’s second café in the neighbourhood, underscoring its strong traction in the area.
Expanding the omnichannel experience
Beyond cafés, the brand is also expanding its omnichannel presence. With the expanded roastery and innovation lab in Bengaluru, Third Wave Coffee is strengthening its retail portfolio through easy-to-brew coffee bags, signature blends, brewing equipment, and curated merchandise allowing customers to engage with the brand both inside and outside the café.
