Gulab, the contemporary cold-pressed oil brand rooted in the rich legacy of Gulab Oils, introduces its new campaign, The Good Side of Life. Featuring the charming Arjun Rampal, the film offers a look into the calm, intentional moments that shape his day, reflecting authenticity, balance, and conscious living.
A thoughtful ingredient crafted with tradition
Gulab isn’t just an ingredient; it’s a thoughtful addition that brings warmth and intention to everyday cooking. Made from the finest ingredients, these oils are slowly churned in a traditional wooden ghaani to extract purity in every drop. With Gulab, taking pleasure in the little things becomes a simple way to stay connected to what truly matters – living life to the fullest.
Capturing Arjun Rampal’s grounded lifestyle
The campaign captures Arjun Rampal’s natural, unfiltered moments, showing how easily Gulab fits into his lifestyle. His grounded approach and preference for simplicity make him a fitting face for the brand. Together, they highlight a straightforward message: true fulfilment often comes from mindful choices that feel genuine and honest.
Arjun Rampal on the collaboration
Reflecting on this authentic collaboration, Arjun Rampal expressed, “What drew me to Gulab isn’t just the product; it’s the ethos behind it. The brand embraces a philosophy of doing things right without shortcuts or distractions, which mirrors my own approach to life. To me, this is a meaningful partnership that echoes the way I live every day.”
Brand leadership on the partnership
Echoing this sentiment, Dishit Nathwani, Founder & CEO of Gulab, remarked, “Arjun embodies the balance we strive for: modern yet deeply rooted, sophisticated yet effortlessly genuine. His partnership amplifies our brand’s voice, connecting us with a broader audience that values authenticity. This collaboration forms a pivotal step in enhancing the visibility and impact of Gulab in a competitive landscape.”
