Madcap Luxe Travel Experiences, a movement that unites motorsport, heritage, luxury, and storytelling into one powerful force. Founded by Rannvijay Singha, Arvind Balan, and Rohit Jha, Madcap Adventure stands as India’s first cultural powerhouse built on two verticals — Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs, redefining how India experiences travel, luxury, and adventure.
The Essence of Madcap Luxe
Madcap Luxe Travel Experiences offers self-drive expeditions where motorsport meets luxury travel. Each journey combines iconic routes, premium hospitality, and exclusive motorsport access — from private F1 paddocks to Dakar bivouacs, heritage stays, and Michelin-star dining.
“Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” says Rannvijay Singha.
“Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations,” adds Rohit Jha.
BlackOut 40 – India’s First 40-Hour Biker Festival
Madcap Luxe’s second vertical, Lifestyle & Adventure IPs, introduces BlackOut 40; India’s first 40-hour, non-stop biker festival in the dunes of Rajasthan. It celebrates India’s biking spirit while highlighting Rajasthan’s heritage, craftsmanship, and desert culture.
“We are creating formats that go beyond festivals; these are cultural movements. BlackOut 40 brings together adventure, art, and heritage — a celebration of India’s roots and modern identity,” shares Arvind Balan.
Powered by Maxperience, Built for the World
Madcap Luxe aims to lead a global experiential revolution that merges adrenaline, culture, and cinematic storytelling. Powered by Maxperience, Madcap Luxe is not just a business; it is a movement — a rallying cry for India’s creators, riders, dreamers, and storytellers to claim their rightful place on the global stage.
“This is India’s moment. We are not following global formats anymore; we are creating them,” concludes Arvind Balan.
The 2026 Global Luxe Drive Calendar
The 2026 Global Luxe Drive Calendar puts India’s discerning explorers on the world map with curated drives such as:
- The Saudi Grand Drive – Dakar Edition (Jan 2026)
- The Mustang Frontier Drive – Forgotten Kingdom Edition (May 2026)
- The UK Grand Drive – Isle of Man TT Edition (June 2026)
- The Grand American Drive – Route 66 Centennial Edition (June 2026)
Extending beyond expeditions, Madcap Luxe introduces two bespoke verticals — Curate Your Own, offering personalized luxury journeys, and Rare Experiences, granting access to the world’s most coveted privileges, from F1 drives at Monza to skydives in Spain and desert glamping in Arabia.
