Radisson Hotel Group announces the expansion of its Radisson Individuals brand, driven by the brand’s exceptional growth to over 100 hotels in operation and under development since its launch in 2020.
Today, the portfolio encompasses a variety of property types and experiences appealing to a broad traveler demographic. With an extended brand portfolio that now encompasses the new premier, boutique, and retreats segments, Radisson Individuals provides even more opportunities for distinction and visibility for each hotel.
A soft brand empowering independence
Radisson Individuals is a soft brand that allows independent hotels and regional chains to join Radisson Hotel Group’s global network while retaining their unique identity. With over 100 hotels worldwide, the brand offers properties the advantage of global recognition and support, ensuring guests enjoy distinctive stays paired with Radisson’s signature Yes I Can! service.
Recent openings worldwide
Recent openings include Le Relais de La Malmaison near Paris, HARBR Hotel Ludwigsburg in Stuttgart, Crystals Beach Resort Belle Mare in Mauritius, and Namah Nainital in Uttarakhand, India.
Flexible offering across segments
Radisson Individuals is now expanding its flexible offering across three segments, from upper midscale to upper upscale, ensuring consistently high standards and relevance to guests and owners across the portfolio.
Leadership insight
Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group commented on the expansion: “The exceptional success of Radisson Individuals is testament to Radisson Hotel Group’s ability to help the industry set relevant trends and provide true added value for our owners and guests. The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.”
The Radisson Individuals brand now encompasses
- Radisson Individuals: Hotels that meet Radisson Hotel Group’s standards while retaining their own unique identity, supported by the Group’s global expertise and infrastructure.
- Radisson Individuals Premier: Upper-upscale hotels in prime business and leisure destinations, offering sophisticated design, advanced facilities, and refined service.
- Radisson Individuals Boutique: Intimate hotels with effortless style and timeless character, blending local charm with personalised service in thoughtfully curated locations.
- Radisson Individuals Retreats: Immersive escapes and nature-inspired hideaways, enriched with unique experiences and supported by Radisson Hotel Group’s distribution strength.
A promise to hotel owners and guests
By affiliating with the Radisson Individuals brand, hotel owners can offer guests opportunities to discover hotels in new locations with unique personalities, assured they will receive the exceptional service they expect from a Radisson Hotel Group hotel.
