Alivaa Hotels announce the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh. This significant partnership marks the 20th property to join its growing portfolio and strengthens the company’s expansion plans in a key market.
Brand Excellence and Modern Hospitality
The new hotel will operate under The Hoften brand, known for its smart and efficient service tailored for the modern traveller.
Leadership Perspectives
“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business). “Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we’re confident it will be a valuable asset to our expanding portfolio.”
Strategic Growth in Key Markets
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “As we strive to become a leading national player, Greater Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s growing corporate hub and is the first of many planned for this city. The upcoming Jewar Airport will be a game-changer, significantly boosting business and leisure travel to the region and creating immense opportunities for us.”
Collaborative Vision with Owners
Arjun Singh, Owner of Hotel, The Hoften Lotus Court, commented on the new collaboration. “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. This is our second property with the same brand, and this partnership shows our strong commitment and confidence. We look forward to this new chapter and delivering even more memorable experiences to our guests.”
