Digital travel platform Agoda has revealed its list of top rural destinations in Asia, and Kerala’s scenic hill station Munnar has secured a coveted spot in the top eight. With its sprawling tea plantations, mist-clad hills, and tranquil environment, Munnar is drawing travelers seeking immersive experiences in nature away from the bustle of India’s major cities.
Rural destinations, particularly those nestled in mountains and hillsides, are gaining popularity among travelers seeking to immerse themselves in local culture and natural beauty. These charming highland locales offer a slower pace of life, allowing visitors to unwind and connect with the environment, away from the hustle and bustle of crowded urban hubs.
Asia’s Top Eight Rural Destinations
Agoda’s data, which ranks destinations across eight markets in Asia with a population under 50,000 based on accommodation searches made on Agoda between 15 February to 15 August 2025, revealed the following list of top rural destinations:
- Cameron Highlands (Malaysia)
Nestled in the heart of Malaysia, Cameron Highlands is renowned for its cool climate and stunning tea plantations. Travelers can explore lush green landscapes, visit vibrant flower gardens, and enjoy fresh produce from local farms. - Khao Yai (Thailand)
Khao Yai is a nature lover’s paradise, home to Thailand’s oldest national park. Visitors can embark on wildlife safaris, explore waterfalls, and enjoy panoramic views from scenic viewpoints. - Puncak (Indonesia)
Located in West Java, Puncak is famous for its breathtaking mountain views and tea plantations. With hiking, paragliding, and vibrant local markets, it’s a refreshing escape. - Fujikawaguchiko (Japan)
Situated near Mount Fuji, this destination offers spectacular mountain views, traditional gardens, hot springs, and seasonal festivals. - Kenting (Taiwan)
A coastal treasure, Kenting is known for pristine beaches, coral reefs, and vibrant marine life. Its national park adds hiking trails and scenic viewpoints for nature enthusiasts. - Sapa (Vietnam)
Famous for terraced rice fields and hill-tribe villages, Sapa offers trekking, cultural immersion, and breathtaking views of the Hoàng Liên Son range. - Munnar (India)
Kerala’s Munnar is synonymous with rolling tea estates and misty hills. Visitors can explore tea museums, wildlife sanctuaries, and serene landscapes that provide a tranquil retreat. - Pyeongchang-gun (South Korea)
A winter haven that hosted the 2018 Winter Olympics, Pyeongchang-gun is celebrated for skiing, snowboarding, and year-round scenic beauty.
India’s Pride: Munnar in the Spotlight
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, said: “Indian travelers are increasingly looking beyond big cities and turning to rural escapes that offer both natural beauty and cultural richness. Munnar, with its tea gardens, misty hills, and wildlife, emerged to be a favorite among those seeking a peaceful yet immersive getaway. At Agoda, we are making these journeys seamless with a wide range of stays, flights, and curated experiences that bring travelers closer to India’s most charming rural destinations.”
