Alivaa Hotels & Resorts announces a significant expansion of its portfolio with the addition of two new hotels in prime Gurugram locations: Elite Millennium (South City 1) and Elite 32 Mile Stone. These properties will operate under “The Hoften” brand, marking a pivotal partnership that brings Alivaa Hotels & Resorts’ total count in Gurgaon to 4 operating properties.
Leadership’s Vision
“We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business). “Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences. Elite Hotels perfectly embodies the unique charm and high standards synonymous with The Hoften brand, and we’re confident these properties will be valuable assets to our expanding portfolio.”
Strategic Expansion in Gurugram
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s burgeoning corporate sector, vibrant youth culture, and increasing tourism make it an indispensable market for our expansion, particularly for brands like The Hoften, which resonate deeply with this demographic.”
A Promising Partnership
Harshal Sharma, owner of Elite Hotels, commented, “Joining forces with Alivaa Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests through this collaboration.”
