AccorHotels has appointed Madhu Joshi as Director of Marketing-India for AccorHotels India. She will be responsible for providing marketing leadership for AccorHotels’ growing portfolio of brands operating across the country. Joshi joined AccorHotels in 2009, joining Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre as a marketing and communications manager. After a brief stint outside the group, she returned in 2013 as director-national marketing and communications for Hotel Formule1, a position she held up until today’s appointment. In that role, she was responsible for launching the Hotel Formule1 brand in India and developing key initiatives to promote it PAN India, thereby helping it grow to its present network of nine hotels in India.
Recognised for her outstanding skills and contribution, Joshi has been facilitated with numerous awards, including the coveted ‘Asian Customer Engagement Award 2015’ for ‘Best Engaging Brand Promotion’, ‘Most emerging brand in India’ and the ‘National Award for Excellence in Digital Marketing & Social Media – Best use of Social Media Marketing and Best Website’ for Hotel Formule1.
She holds a Masters Diploma in Business Administration with specialisation in marketing from Symbiosis Institute of Business Management. She is also certified in digital marketing from Internet & Mobile Association of India (IAMAI).
