In an age where food wastage has become the bane of the day, along comes a food festival that will subtly highlight the need to reduce food wastage. High Street Phoenix in association with Mumbai Foodie and Paprika Idea Labs (Time Out) is inviting Mumbaikars to try some scrumptious appetizers at the Itsy Bitsy Food Festival that will be held at the mall’s Courtyard on 19th and 20th March 2016.
“Itsy Bitsy is a very small idea that looks to fix a big problem. The slogan for the fest is ‘Don’t bite more than you can chew’. It comes as a need in a time where an individual enters a food fest has a burger from one station, a shake from another station and boasts about having gone for a food fest. If you are walking into a food fest you should be able to try out a ton of new items you haven’t tried before alongside some that might be familiar. We took the existing idea of a food fest and minimized it,” said Ashwin Choithramani, Founder of Itsy Bitsy Food Fest.
Calling it India’s first Zero Wastage Food Festival, the event will have 30 food stations offering bite-sized delectable portions of the city’s favorite food brands such as Ellipsis Bakery, Havana, Di Bella, Brewbot, Shahi Durbar, Loco Chino, Papacream, Kavo, Waffle House, Tokyo Treat, Star Anise Patisserie, Milkshake & Co, etc. The food stalls will create bite sized portions of their regular menu allowing people to try out a larger variety. All non-reusable material from each food station will be donated to the Robin Hood Army, an organization that supplies surplus food from restaurants to the underprivileged.
Itsy Bitsy will be a festival that will be more than just offering food. There will be music performances, art installations, poetries and talk sessions. Artists like Becky Fernandes, Siddhant Vernekar, Aarifah Rebello and Kalyani Sakkarwal will perform on solo music sets, while Rochelle D’Silva will recite a poem at the Open Mic poetry. Improv Comedy Mumbai will have stand-up comedy acts.
There will also be talks on reducing food wastage by two organizations who are experts in the field – Roti Bank and the team that started the Robin Hood Army.
Commenting on hosting this unique food festival, Rajendra Kalkar, President (West), The Phoenix Mills Limited said, “We are glad to be a part of curating this unique concept of Itsy Bitsy food festival. While helping the brands showcase a variety of their cuisines through bite sized portions, we are also proud to be campaigning the cause for eliminating food-wastage.”
