Kikkoman has fashioned its ‘Honjozo Authentic Soy Sauce Experience’ to help hospitality professionals better appreciate the difference between its products and that of the competition
Kikkoman India
Posted inProducts
Changing perceptions about soy sauce
Appointing chefs as brand ambassadors, conducting large-scale product trials, launching India-specific products – Kikkoman India has many plans to entrench itself in the hospitality sector
Posted inProducts
Japan’s Kikkoman soy sauce brand enters Indian market
With this move, the company aims to become the market leader in the soy sauce and Asian sauces category, within the growing FMCG market in India, as it introduces its naturally brewed ‘Honjozo’ soy sauce to India.