Increased health and safety procedures will be at the forefront of customer expectations and it has been suggested that a new ‘Gen-C’ tourist will emerge from the pandemic. This tourist will not be defined by traditional demographics, but a need for reassurances around health and safety. Airlines that can tap into this market will be most likely to experience a stronger recovery than their competitors.
GlobalData research
Posted inBusiness
COVID-19 exacerbates economic struggle of Australian cities, says GlobalData
The real economy of Sydney and Melbourne are projected to contract 4.2% and 4.0%, respectively, and the unemployment rate to spike to 5.7% and 5.9%, respectively, in 2020
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Posted inBusiness
Domestic markets could offer struggling tourism companies a lifeline
76% of respondents said they trusted products made in their own country, which suggests consumers will be receptive to local tourism campaigns, providing an opportunity for companies
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Posted inBusiness
Future for independent hoteliers remains uncertain, says GlobalData
Independent hotels are already falling behind in the adoption of best practices in areas such as brand marketing and technology applications
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Posted inBusiness
Training investment critical to boost quality of future travel workforce, says GlobalData
About 50% of the global travellers want to know about the initiatives adopted by a brand during this pandemic and 34% want to know about the sustainability initiatives of a brand
