Roca Bathroom Products (RBPPL), a manufacturer of bathroom products that is also a multi-national company based out of Spain, has inaugurated a Roca display studio in Hyderabad. The company is focused on strengthening the brand’s presence in Telangana and the exclusive brand studio launch is a step in that direction.
Located at Kavuri Hills, Serilingampally and spread across an area of 6000 sq. ft., this would be company’s 8th display studio in country after Delhi NCR, Mumbai, Kochi, Lucknow, Chandigarh, Chennai and Bangalore. The display studio will showcase a wide array of bath fixtures by two brands of RBPPL, Roca and Parryware.
The studio has been designed to provide a customer access to complete information about the products and their functionality. Product videos and a studio manager will also be present to provide a walk through and expert guidance as customers make their selections.
Commenting on the inauguration of the display studio, Ranganathan said, “The display studio that we inaugurated today is our way of showing the kind of bullishness we witness in Hyderabad. The store will be open to all customers, architects’, designers, and our trade partners. It will showcase the finest collections from Roca’s futuristic products and intelligent devices. Additionally, the studio will also showcase premium designs from Parryware brand.”
A specialty of this display showroom is the live area of Roca wellness products (including bathtubs) and showers which can be seen live. It is also equipped with technician training center, where the flow of water can be seen as it goes through the pipe lines, which will give a learning experience to the company’s plumbing technicians and dealer partners.
Roca currently has a footprint of about 200 retail outlets in India. Parryware, from the brand, has a presence of over 1000 dealer outlets and 23000+ retailers across the country.
