Restful solution

 Established in the year 1898 with six employees, King Koil is today present in more than 80 countries throughout the world, with its worldwide headquarters located in Chicago, USA. Along the years, King Koil has become a mark of superior technology in sleep along with commitment to quality and service that remain the same everywhere in the world. Reputedly the world’s most popular premium mattress brand, King Koil is now in India. The King Koil brand mattresses and other sleep related products are made in over 60 factories worldwide and the brand is strongly monitored on quality and specifications from its parent companies in USA, especially in the hospitality sector.
King Koil has sold its bedding solutions to the top 10 hotel groups in the world and provides quality control and proven international specifications for the hospitality segment in India with the advantage of localised manufacturing in a state-of-the-art factory which has a well established reputation on its products and services.
King Koil has received many prestigious distinctions including endorsements from the International Chiropractic Association (ICA) and the Foundation of Chiropractic Education and Research (FCER).
King Koil International, through its extensive ground work and checks, has entered into a long term contract with Real Innerspring Technologies Pvt Ltd, who has a good experience in manufacturing and marketing of high-end spring mattresses in India and has world-class manufacturing facilities in multiple sites across the country. King Koil has entered into a long term contract with its Indian partner under dedicated supervision of King Koil International on the product quality and specification aspects to be implemented in the Real Innerspring manufacturing facilities.
Responding to the partnership and its implications, Archit Gupta, managing director, Real Innerspring, says, “We are very proud to enter into a long term contract with the world’s most popular global brand, King Koil. We will be manufacturing King Koil sleep products with same zeal, level of quality and service as seen in other parts of the world through systematic sharing of synergies set by the King Koil International team.”
King Koil is reputedly the number one mattress brand in the world, in terms of the number of countries it is available in; and it has surpassed the 85-country mark for the number of countries it is manufactured in. such a strong brand presence globally is obviously the biggest plus in favour of the brand. Along with this massive presence, it is also very important to create a benchmark in innovation, quality and service to create a global brand in today’s cut-throat world of business. King Koil, with a history of more than 100 years in its brand presence, has gone through various learning curves of the industry throughout the world to create systems, checks and controls over its licensees that has helped to create an unparalleled and unified value proposition to its customers on the aspects of quality, innovation and service which make its stand apart from other brands. Its innovative products like Posture Sense, Perfect Contour, iMattress and XLtended Life are few of the distinctive product ranges which stand apart in innovation globally along with a body mapping kit called SleepID.
Gupta elaborates the future plans of the brand in India, “We are bringing King Koil product ranges in retail as well as hospitality segment in progressive flow within two quarters. King Koil product ranges are made with special quality of foam, spring steel wire and altogether different specifications as usually seen in domestic market. We would be investing around Rs75 crore in three years to create a pan-India ecosystem to distribute the products of this world-class brand, which will be a leading example for the brand in Asia Pacific belt in times to come. It would be challenging but exciting and we are happy that we would be well guided by King Koil International team on regular basis to strengthen ourselves on every level of growth we create.”
King Koil has been a strong preferred brand for the hospitality segment globally, especially in the Asia Pacific and Middle East regions. Nearly all the top hospitality brands in the upscale segment have been dominated by King Koil brand and in countries like Singapore, Malaysia, Indonesia, Dubai and China, the brand enjoys a huge presence and brand recall in the hotel bedding segment.
King Koil is well accepted and affiliated with the top hotel chains of the world like Starwood, IHG, Marriott, Hyatt, Hilton, Carlson Rezidor, Best Western, Shangri-La, Choice Hotels and so on. The brand is well respected in hospitality bedding and now with its availability domestically under the supervision on specifications and quality from King Koil International, it surely will bring a unified buying experience to its hospitality clients in India with better and quicker services. Since imports have become tougher with rising dollar rate and delays in custom clearance and lead time to deliveries are creating pain areas for such hospitality products, local manufacturing will add lots of advantages in catering to the increasing domestic demand.