Makar Sankranti, a significant festival in Maharashtra, seems incomplete without exchanging the til-gul (sesame-jaggery) sweets while mouthing the phrase, ‘Tilgul ghya aani god god bola’. What better treat would it be to present this traditional sweet in the form of an ice cream? Adding a delectable element to the festivity, Naturals Ice Cream has presented Tilgul flavour, its exclusive seasonal ice-cream ahead of the festival of kites.
The flavour packs the good-old tilgul made from jaggery and sesame seeds in the form of an ice-cream without compromising on the flavours that are synonymous with the festival. What makes the flavour popular, however, is not its quirkiness alone. The ice cream is made using ingredients like milk, sugar, peanut, cashew, sesame seeds, jaggery and cardamon powder that add the required crunch associated with the sweet.
The production of this ice cream flavour will roll out from January 7th 2022. The product will be available in variants like single and double scoop and family pack, at all outlets and aggregator platforms like Swiggy, Zomato and Thrive.
Siddhant Kamath, Director, Naturals Ice Cream, said, “Consumers prefer something new and exclusive, especially when we talk about a segment like Ice-cream. When conceptualizing new products, Naturals Ice Cream considers key trends and look at what consumers want in their treats, thus ensuring to create never-heard-and-tasted-before flavours that our customers will love. We are always looking forward to developing frozen treats that will bring joy to ice cream lovers.”
