Hewlett-Packard India has announced the launch of a new scheme to help travel and hospitality companies cut costs by using in-office printing options for their marketing products.
The Colour Matters initiative will allow hoteliers and travel agents in the SME space to streamline their marketing efforts and improve profitability. “Research has shown that colour documents and collaterals are 80% easier to read in comparison to black and white ones. Smaller businesses prefer to outsource their printing needs because it is perceived to be more affordable. However, printing marketing collaterals, including itineraries and brochures, in colour within the office can help companies grow their efficiency and profitability in multiple ways,” the company said.
HP claimed that printing in-house can bring savings of up to 25% over a period of three years. Customers can also save space by using a single printing solution that lets users take black and white printouts from a colour printer at the same cost as that on a mono LaserJet, thereby eliminating the need to buy two printers.
HP’s in-house colour printing solutions also allow the option of personalizing customer communication and delivering real-time collaterals. And for organizations where confidentiality is a critical factor, the products come with tools such as the Colour Access Control, through which IT teams have the power to restrict colour printing to certain users. It also minimizes waste by determining which type of document can or cannot be printed in colour.
Samir Shah, director – LaserJet and Enterprise Solutions, Imaging & Printing Group, HP India, said: “The Indian SME sector is gradually realizing that colour is the way to go and that it is a critical component of their business strategy. In the hospitality segment, colour printing can be used to grab tourist attention, and give them a more personalized package, so that they keep coming back.”
A demo facility is available to interested parties in 15 cities across India while further activities have been arranged in 25 cities to educate potential customers.
