Electrolux Professional secures highest distinction in the Red Dot Award 2014
thermaline M2M – Made to Measure by Electrolux Professional won over the 40-member expert jury for the Red Dot Award: Product Design 2014, one of the world’s most renowned product competitions. The thermaline M2M – Made to measure stood out from 4,815 entries and received the Red Dot: Best of the Best for highest quality and ground-breaking design. In 2014, only 1.5% of all entries in the competition received the coveted award.
This success will be duly celebrated: On 7 July 2014, in front of around 1,200 guests from all around the world, Electrolux Professional will be presented with its deserved trophy during the awards ceremony at the Aalto-Theater in Essen, Germany.
After the Red Dot Gala, the winners’ exhibition will be opened in the Red Dot Design Museum Essen, where the thermaline M2M – Made to measure will be showcased for four weeks before it enters the permanent exhibition.
The design of this cooking line is simple but stunning. It has a functional glass control panel that has been designed to increase visibility and precision in temperature setting, which can be fixed with an accuracy of up to 1°.
“We are extremely honoured to have won one of the most International and well-known design awards in the world, an extraordinary quality label for excellence in design assigned in the past to world renowned design firms like Apple, Audi, Porsche,”
Michele Cadamuro, design director at Electrolux Group Design said. “This is confirming our dedication to excellence when it comes to design and it also represents the right tribute to the hard work and collaborative approach of the whole team,” he added.
