Blum, a manufacturer of furniture fittings, has been represented in India for more than 20 years, offering fittings for the furniture industry. The Austrian company is now further developing its Indian subsidiary to include a newly constructed warehouse and a new and diverse distributor network.
International company Blum claims to offer top-quality “made in Austria” furniture fittings to its customers in trade, the furniture industry, and the interior design segment to bring creative furniture projects to life. Blum India is now expanding its distribution network with a promise to provide internationally acclaimed standard products.
Explaining the strategy, Nadeem Patni, MD of the subsidiary, says: “For many countries, India has been a centre of investment, and we see this potential materializing on a larger scale. From taking the first step of establishing headquarters in Mumbai in 2017 to building the warehouse and directly catering to our customers from 2022 onwards, we have strong expansion plans for India.” In support of these plans, Blum has built a large, new warehouse in Bhiwandi (closer to Mumbai), to guarantee a reliable delivery experience for its customers.
The furniture market is changing, and demand for living quality is evolving. As one of the world’s leading fittings manufacturers, Blum wants to provide its customers with comprehensive support to navigate these new developments. “More end-consumers are now moving towards quality furniture fittings as they’ve started to understand the difference that these can make,” explained Patni.
To maintain good customer relations and promote a personal exchange of ideas and experiences, Blum India has set up a customer service team in Mumbai along with a newly refurbished Experience Center. This new development will help serve Blum customers in a more organized and direct manner. Customers can now contact Blum directly or visit their experience centres to purchase premium Austrian-made products.
