Hindware has launched the second leg of its marketing campaign, ‘Thoughtful is Beautiful. It features the bathware company’s newly launched touch-free products, including sensor-based faucets and water closets. These have been designed to enable better safety and hygiene amidst the ongoing pandemic.
#Hindware is proud to bring you a carefree washroom experience. Our Touch-Free Sensor Range of WCs is made to ensure unmatched hygiene & comfort. Just wave your hand above the cistern & pave your way to a germ-free future. Know more – https://t.co/UKJLh8DdXZ#TouchfreeIsCareFree pic.twitter.com/QrQv3VOt4g
— hindware_homes (@Hindware_Homes) August 20, 2021
The brand stated that the new TVC focuses on showcasing innovative performance-led product solutions that offer convenience to institutional and retail consumers. It build on the premise of the earlier campaign bringing together design and functionality, to offer uber chic technological solutions that are designed to ease the consumer’s life.
Sandip Somany, CMD, Brilloca Ltd stated, “As a company, we are centered around innovation and strive to create unique product offerings that can add value to our consumer’s lives. During the pandemic, there has been a shift in consumer preferences and hygiene and safety have become the leading points of consideration. Consumers are now more interested in buying smart solutions when it comes to bathware and faucets as there is a greater focus on health and hygiene. Besides this, they have become more environment conscious, with an inclination to opt for sustainable products that conserve water.”
Sudhanshu Pokhriyal, CEO, Bath Business, Brilloca, added, “Hindware is known for its innovative approach, functionality and visual appeal. But as the times change and the world around us rapidly evolves, we are also seeing an accelerated demand for touchless and contactless products, to enable better safety. In the past the adoption of such products has been more from commercial ventures or businesses, but as safety concerns rise, and consumers become more aware, we anticipate a shift in the demand for such solutions to be more from households in the coming future. With this new campaign, we want to make new age consumers more aware of the variety of innovative and efficient solutions we at Hindware offer, to make their lives easier.”
The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali to reach consumers in the country. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across media platforms including TV, digital, online, social media channels.
