Country Delight, a consumer-centric daily essential brand, has launched its Country Coconut Water. The innovative packaging also solves all the hassles of opening the coconut.
Country Delight has launched the product with a TVC, actor featuring Sanjay Mishra as a coconut hunter translating the struggle of finding ideal coconut water with standardised quantity and quality.
Promoting a healthy lifestyle through natural products, Country Delight, through its tender coconut water, aims to end the constant search for quality and taste. Delivering right from the source, Pollachi, Tamil Nadu – the brand assures approximately 300 ML of fresh tender, naturally sweet water.
Country Delight reached out to its consumers to identify their top pain points when buying and consuming tender coconut. Overcoming these with Country Coconut Water, the brand is ecstatic to maintain its customer-first approach. The product is another promising essential in their purpose of delivering natural and unadulterated products straight from farm to customer doorstep.
Chakradhar Gade, Co-Founder, Country Delight said, “We realised that a lot of our customers want to consume natural coconut water but are not able to because of issues such as uncertainty in the amount of water, the unpredictability of taste, lack of direct to home daily access and most importantly the struggle in opening a coconut.”
With the current restrictions in movement, consumers can order the Country Coconut Water through a mobile application that completely takes away the hassle of managing one’s daily struggle in finding ideal coconut water as a daily requirement.
