The best matches may be made in heaven, but memorable weddings always happen in picturesque locations. Destination weddings are redefining India’s wedding culture, which has been already known for its rich customs, traditions, and opulence all these years. The primary trend in Indian weddings is to update and modernize without excluding the time-honoured traditions. Thus, Indian weddings shifted from spending on jewellery that may never be worn again to trips that everyone can enjoy- a destination wedding.
India has witnessed abundant growth in Wedding tourism and destination weddings. India has many advantages for Wedding tourism when compared to global destinations. These include a wide range of destinations from picturesque world heritage sites to endless coastlines, professional Wedding planners, tropical weather, modern cuisines, and technology footprint. With the surge of wedding ecosystem players, such as Wedding planners and celebrity endorsements of destination weddings in India, there is a major shift of preferences from international destinations to domestic destinations.
India has innumerable sites of historical, cultural, and aesthetic importance which can be leveraged for wedding tourism. Destinations such as Udaipur, Jaipur, Goa, Manali, and the Andaman Islands are always high in demand. The heritage cities such as Khajurao and Mysore are now on the map and they are adding to the chart. These new markets and customisable experiences give rise to a new set of couples craving destination weddings. Couples today want to contribute towards ventures, help, and engage in adding a Feel good factor to the occasion, pertinent to the newer venues. Millennials with an experience-based mindset are the new decision-makers. Therefore, traditional Palaces such as Udaipur and Jaipur continue to rule the royal weddings, with sustainable growth predicted. Kerala is popular forever due to its beautiful backwater lagoons as a scenic backdrop. Wellness here is the hook for weddings and that shows signs of increasing weddings in this scenario. In fact, these locations have also become exotic options for soon-to-be-wed couples from other countries, taking forward wedding tourism in India.
Personalization is the key to the successful future of destination weddings in India. There is a steady demand for newer locations, with extravagant experiences such as waterfront properties with helipads and pillar-less ballrooms, or ancient forts that provide an even bigger historic touch to the ‘royal wedding’ ethos. This growth in demand has led to a number of forts, Palaces, hotels, and resorts in India with a high degree of personalisation. The rising appetite for destination weddings is undeniably a boon for Indian economical growth. We, Theme Weavers, have been working towards more personalised weddings at dazzling destinations in India, with the goal of putting India on a global map and breaking the myth about Indian weddings. Theme Weavers Designs made their recent weddings in Indian Destinations such as Umaid Bhawan Palace and ITC Grand Bharat. At Theme Weavers Designs, we explore the country and its bountiful beauty that makes India a stunning choice for wedding destinations!
Wedding tourism is a shot in the arm for leisure markets in India, a strong silver lining that propels tourism-based micro-economies in the country. Indeed, India and Weddings, together, are a “match made in heaven”.
