The second day of the three-day Punjab Tourism Summit and Travel Mart illuminated the ambitious vision for transforming Punjab into a premier global tourist destination. Over 5,000 people gathered to witness the Travel Mart exhibition, including distinguished dignitaries, industry leaders, foreign and domestic tour operators, influencers, and more.
The Travel Mart unfolded as a vibrant and dynamic platform that brought together a diverse spectrum of brands, both big and small, showcasing the rich tapestry of not only Punjab’s culture and offerings but the entire country. With 85 different exhibitors, it featured an eclectic mix of participants, from home-grown food brands nestled in the heart of Punjab’s villages and rural areas to elegant farmhouses, villas, and renowned hotel brands.
Visitors had the opportunity to explore the distinctive charm of boutique hotels and connect with the Indian Heritage Hotels Association. The mart also hosted stalls by banks, tour operators, travel and tourism agencies, and transport agencies, providing a comprehensive outlook on Punjab’s tourism landscape.
The atmosphere at the travel mart buzzed with the essence of Punjab as some of them were seen immersed in traditional attires, Phulkaris, and juttis. The exhibition exuded a grassroots vibe, with jute cots (charpais) and traditional sofas7 (muddas) scattered throughout the venue, creating a welcoming and culturally rich ambience. Folk dances and cultural performances further enriched the overall experience, making it a true celebration of Punjab’s heritage and hospitality.
Rakhee Gupta Bhandari, IAS Principal Secretary, Department of Tourism and Cultural Affairs, expressed, “The Travel Mart has emerged as an emblem of our commitment to showcasing the heart and soul of Punjab. This exhibition stands as a testament to our vibrant culture, warm hospitality, and the diverse tapestry of our tourism offerings. It serves as a single, harmonious platform where our rural treasures, traditional crafts, and modern tourism services converge, reflecting the very essence of Punjab. It embodies our collective vision of transforming our state into a globally recognised tourist destination, where every corner is a canvas of unforgettable experiences.”
