What are Indian hotel owners thinking?

With two preceding editions in 2013 and 2016, Hotelivate shared the results of its third Indian Hotel Owners’ Sentiment Survey 2022. With the world a different place from when it last collected responses, this survey was aimed at highlighting the opinions, perceptions and concerns of Indian Hotel Owners in a post-pandemic world.

While a few of these remain unchanged since the last survey conducted in 2016, several new challenges and demands of the Indian Hotel Owner have emerged this year. Thanking the participants for their valuable input and time, Hotelivate hopes that this effort will continue to be successful in serving as the voice of Indian hotel owners.

It is important to note that the information received from the survey participants has been statistically aggregated and is not representative of Hotelivate’s or any individual’s view in any manner.

THE SAMPLE-SET

Data collection for the survey began in February 2022, marked by the dispatch of a self-reporting survey format (online) to all Hotel Owners in Hotelivate’s database. Responses were received from a diverse sample set collectively owning ~30,000 hotel rooms across branded as well as independent hotels. This sample set represents ~21% of the country’s branded hotel inventory across varied market positioning and locations. The Owners collectively have/ are about to have/ had in the past affiliation with ~22 brands (domestic and international) allowing for unbiased and independent responses to the questions posed in the survey.

PRODUCT PROFILE

~55% of the Hotels in the sample set are located in city centers and ~51% are Upscale hotels. Contrary to the previous surveys, 50% of this year’s sample set has been operating for 10 years or more. This sample set represents the highest number of Resorts (~35%) by far across three editions of this survey.

Which type of locations are most of your hotels situated in?

POST-PANDEMIC SENTIMENTS

Maharashtra Government Announced Reforms for Hospitality Industry

During/ post the COVID-19 pandemic, what were/ are the
top challenges faced by you as a hotel owner?

Given the option, what would be your top demands from
the Govt. of India?

The Maharashtra State Cabinet’s decision to award Industry Status to the Hospitality sector effective 1st of April 2021 has enabled hotels to avail benefits such as rebates in electricity charges, water, and property taxes.

The Ease of Doing Business policy that was also approved has uplifted the spirits for the Hospitality industry as the number of licenses imperative to start a business has gone down from 70 to 10. Further, there are plans to bring all these permissions on to a single platform.

How do you feel about the Hotel Brand’s response and handling since the start of COVID-19 in India?