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Technology provider Amadeus introduces Travel4Impact initiative in India

Travel4Impact is a social innovation network for the tourism industry

The Travel4Impact network aims to support small and medium-sized enterprises (SMEs) in the travel and tourism sectors in India by providing them with a platform to collaborate, innovate and develop sustainable solutions. The initiative seeks to promote digitalization and sustainability in tourism operations while fostering economic growth.

Shalini Nair, Head of People and Culture, India, and APAC at Amadeus Labs, says “At Amadeus, we are constantly looking for ways to collaborate with stakeholders to promote sustainability in the travel industry. Our collaboration with IE University to extend the Travel4Impact initiative in the APAC regions is our commitment towards consistently making a positive impact on the world through responsible tourism.”

Travel4Impact Network first launched in Spain and then expanded to Europe over the first two iterations. This year, it will have a more global scope, welcoming organizations from the Middle East, Africa, Asia, and the Pacific.

Applications for the third edition opened on March 1st with more than 30 small and medium-sized enterprises (SMEs) expected to participate in 2023.

The program is open to SMEs with more than two years of activity within the tourism ecosystem and two or more full-time employees. Entrants must have a proven interest in sustainability and digitalization and be actively looking to maximize the positive impact of their work. Central to this is demonstrating that the SME has a business footprint in its specific market or region (EMEA or APAC).