The ‘Skip to Rewards’ campaign features relatable situations which illustrate the challenges many customers face with traditional loyalty programs and highlights the unique features that make the new Radisson Rewards program more rewarding.
The new Discount Booster allows members to boost their discount by reducing the number of points they earn, a unique feature that sets Radisson Rewards apart from other industry loyalty programs.
Personalization is at the core of Radisson Rewards. Each loyalty member’s preferences and previous requests are incorporated into the member’s comprehensive profile to customize their benefits for each booking. Members also have access to an enhanced digital experience, including a private member online profile and app, which provide quick access to useful information such as their history of previous bookings, invoices, favorite hotels, and more.
Cristina Serra, Global Senior Vice President Brand & Experience, Customer & Marketing Strategy at Radisson Hotel Group, is thrilled about the launch of “Skip to Rewards”, saying, “I am convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the program and be rewarded right from day one.”
