Alia Bhatt, five times winner of India’s Best Actress Award, is the latest celebrity fan to feature in Mandarin Oriental’s globally renowned advertising campaign, “I’m a Fan”. Famous for her epic roles in Hindi films, the actress recently secured a place in Netflix’s Global Top 10 films as well as the lead role in a major international Hollywood production, Heart of Stone, which will launch in 2023.
The campaign elegantly connects Mandarin Oriental’s well-recognised brand icon – the fan with international celebrities, including 10 Oscar winners, who stay at the Group’s hotels. In appreciation of their support, the Group donates to each celebrity’s choice of charity. Alia has chosen the humanitarian organisation for adolescents, Salaam Bombay Foundation.
Since her acting debut only 10 years ago, Alia has won over 25 awards and in 2022, three of her films feature in the top five Indian films by box office. Her debut film as producer, Darlings, was released as a Netflix original, featured her in the lead, and became the second most-watched non-English content on Netflix worldwide within two weeks of its release.
An ardent environmentalist, she has created a line of conscious clothing for children, Ed-a-Mamma, to inculcate in them a love for nature. In less than two years, it has become one of the most-loved brands of kids clothing in India.
Alia has a following of over 70M on Instagram and is amongst the top 5 most followed in India. She has featured in Forbes 30 under 30 list of young super achievers and recognised in the latest TIME100 Impact Awards.
