True Elements, an Indian healthy breakfast and snacks start-up brand, has received the ‘Clean Label’ certification from Clean Label Project. These accreditations are awarded by US-based non-profit organizations, Clean Label Project and Whole Grains Council respectively, which promote food nutrition, food safety and driving consumer transparency.
With the new certification, True Elements claimed to be the only Indian food brand to be globally recognised as both ‘Clean Label’ and ‘100% Wholegrain’. These stamps of credibility provide fact-based reassurance to consumers to the brand’s philosophy providing superior taste without chemicals, preservatives and added sugar.
The Clean Label Project conducts rigorous tests for over 130 harmful contaminants, including pesticides, plastic and heavy metals. This certification allows True Elements to be a part of the solution that addresses the growing consumer concerns around industrial and environmental contaminants as well as toxins in packaged food.
Speaking about the double certification, Puru Gupta, Co-Founder and CEO at True Elements said “We are very proud to be India’s first food brand that is recognised across 2 pillars of True – Clean Label as well as 100% Whole Grain. At True Elements, our brand growth predominantly has been built on the back of innovative clean and nutritious product offerings and these certifications are proof of that.”
Adding to this, Sreejith Moolayil, Co-Founder & COO at True Elements stated, “With these certifications, we at True Elements are proud that our commitment of quality promised is validated by scientific testing. With these international approvals, our consumers can be doubly sure that our products are 100% clean”.
