Messe Düsseldorf India had conceptualised ProWein Educational Campaign in 2018 to bring together the wine and spirits industry in form of masterclasses, educational seminars and promotional activities. This industry trade fair occurs every year in Germany.
Following a positive response from stakeholders at ProWein Educational Campaign in 2018 and 2019 paired with the sector’s growth forecast, Messe Düsseldorf India has decided to organize the event in Mumbai, as ProWine Mumbai, as from 17 – 18 November 2021 at The St. Regis Mumbai.
This trade fair with a comprehensive conference program will be jointly organised by Messe Düsseldorf India and All Things Nice, a wine, spirits and luxury marketing consulting and events agency. “We are excited to include ProWine Mumbai to the family of the ProWein World and are pleased to working together with Nikhil Agarwal, Founder and CEO, All Things Nice. This initiative provides an opportunity to create a unique meeting point for the entire wine and spirit market in India, where the community and industry experts join to further cultivate the growth of the industry,” said Thomas Schlitt, MD, Messe Düsseldorf India.
Sharing his delight with this association, Nikhil added, “By showcasing the very best of wine, spirit, craft beer exhibitors, backed by truly inspiring and educational masterclasses, we strengthen the future development of the Indian market. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry and even more important in India.”
The previous editions of ProWein Educational Campaign attracted 16 speakers for 18 masterclasses representing 87 domestic and international brands with 400 delegates for wine and spirit tastings by industry experts, workshops, discussion forums and presentations. Amongst other partners, All Things Nice was instrumental in curating some of the masterclasses and marketing of the previous editions of ProWein Educational Campaigns.
The two-day ProWine Mumbai 2021 aims to bring exhibitors from international and Indian wine and spirit companies along with masterclasses, which will be led by industry speakers and experts. There will also be a networking evening for trade attended by HoReCa, trade media, the wine and spirits trade and a consumer tasting evening on the evening of Day 2. All safety protocols for the ongoing pandemic will be followed by the venue and organisers for trade visitors as well as consumers attending the event.
