WickedGüd, a guilt free comfort food D2C brand, has raised USD 1Mn in a seed round, led by Mumbai Angels and other marquee investors. The capital raised will be used for brand and community building across D2C channels, acquiring more customers online and also moving towards establishing a strong retail network across pockets of the country.
The brand is all set to expand its product portfolio, adding instant noodles to its kitty of offerings, capturing the mass consumers. Malted Beverages would be next in line of the brand’s healthy and indulgent offerings.
Speaking of the funding, Bhuman Dani, Founder, WickedGüd, said, “Our aim is to build a large, clean-label, comfort food brand with ambitious aspirations of disrupting global markets. We’re a ‘Make in India, for the world’ brand expanding our global footprint in the US, UK, EU and UAE. I am truly honored and grateful to have some of the best investors in this country believe in our vision of adding WickedGüd products into households – one kitchen at a time!”
Nandini Mansinghka, Co-Founder and CEO of Mumbai Angelson the round raised said“With demand for non-native, healthy and easy-to-make recipes invading Indian kitchens today, the market is buzzing with anticipation for exciting solutions to satiate finger-licking preferences by healthy binging options. I am confident that WickedGüd’s offerings are perfectly positioned to capitalize on this paradigm shift on customer preferences towards health and convenience, and experience accelerated growth.”
Mumbai Angels has invested $350K as part of their portfolio expansion initiative backing promising and high potential startups while others include NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani and Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and Akshay Gurnani (CEO – Schbang), among others.
