Top travel brands have witnessed double and triple-digit growth as consumers take to the web in search of deals, a report by comScore Media Metrix said. The report found that traffic to the travel category grew to more than 14 million visitors in April 2010, an increase of 50% from the previous year.
India ranked second among all countries, behind only the United Kingdom, in terms of the average time spent per visitor in the category.
“Indians are clearly very careful and deliberate online shoppers when it comes to planning their travel,” said executive vice president for the Asia-Pacific region Will Hodgman of comScore.
“It demonstrates the importance of travel sites offering a very user-friendly service that is competitive on price. This will be the way to engender long term loyalty among this new wave of online travel bookers in the Indian market.”
Indian Railways ranked as the most-visited Travel site with 7.7 million visitors, up 46% versus year ago. Travel-booking site MakeMyTrip ranked second with 2.4 million visitors (up 39%) followed by Yatra Online with 1.9 million visitors (up 60%). Several sites experienced triple-digit growth including Travelocity (up 134% to 812,000 visitors), IndiaRailInfo.com (up 340% to 647,000 visitors) and eRail.in (up 160% to 464,000 visitors).
