Luxmi Tea, one of India’s largest tea producers with expansive estates from Assam, West Bengal, Tripura to Rwanda, Africa, gets a revolutionary 360-degree makeover this year. With a new logo, new packaging and innovative new blends, Luxmi Tea takes on a new avatar of Luxmi Estates for its products, and showcases the brand’s legacy, origin story and an inspiring focus towards wellness.
Speaking about this new avatar, Rudra Chatterjee, Managing Director, Luxmi Tea Group, said, “Change is the only constant, and to move onwards and upwards, evolution becomes imperative. We are grateful for the overwhelming love Luxmi Tea has received over the years, and we believe it to be our duty to upgrade into the best versions of ourselves for our consumers. Luxmi Estates has the essence of Luxmi Tea, along with an added flair of wellness, growth and abundance. This new avatar is here to spread our message of wellness far and wide and empower others to unlock their truest, healthiest selves. We are ecstatic to reveal this new version of us to the world and hope you will love it as much as we loved creating it.”
Luxmi Tea Group is a brand that is deeply rooted in its history and geography. The lines and curves which are supplementary to the logo represent the topography and elements of flora and fauna that make each tea estate’s story unique. In order to feature the pivotal role played by the topography and ecosystem in making of the exceptional tea, homage is also paid to elements of Nature, the flora, fauna, birds, animals and insects, that thrive at the estates and an integral part of each estate’s ecosystem.
As a company, Luxmi Tea Group’s mission has always been to empower consumers to make better choices towards wellness by providing choices, credible products, and educating people about the benefits of teas/infusions based on their origin and making this information more accessible. To take this a step further, the brand has over 15 tea blends and mixes, and has added more innovative flavors using functional ingredients like ashwagandha, tulsi, valerian root, to their range and made relevant information more accessible through its revamped packaging so consumers can make informed decisions for their health.
The onset of the pandemic brought to the surface the importance of health over anything secondary. As a society, we have gradually adopted a share mindset of wellness which is here to stay indefinitely. While Luxmi Tea helped us make a mark in the wellness space in India, we aim to spread this even further as Luxmi Estates be a part of every household across the globe. In addition to our transformative tea blends and mixes, we also intend to focus on superfoods as we embark on the journey of expanding our global footprint.
