Thomas Cook (India) Limited and its Group Company, SOTC Travel, had organized India’s physical consumer roadshows across 30 cities in India. These shows had been taken over during the weekends at catchment areas of India’s metros, mini metros like Pune and Tier 2 markets, including, Jaipur, Chandigarh, Hubli, Bhubaneswar, Patna, Indore, Bhopal, Mangaluru, Coimbatore, Kochi, Vijayawada, Surat, Baroda, etc.
Daniel D’Souza, President and Country Head, SOTC Travel said, “Indian customers have always preferred human interactions, more so given the complexities of travel in the pandemic. And so to help our customers plan and co-curate their dream vacation, our multi city holiday roadshows have been conveniently organized on weekdays, offering the personalized service of our holiday experts. Our roadshows offer a diverse range of holiday options: from wellness/spiritual, outdoor adventure, culture-heritage, culinary trails and more”.
On easing of restrictions, reopening of borders, vaccine acceptance and reduced infection rates, the companies internal data reveals high pent up travel demand from Indian consumers. In addition to group tours, the holiday portfolio also includes personalized tours for a group of friends/extended family, individual/solo trips and customized options, designed according to the customer’s preferences.
Rajeev Kale, President and Country Head Holidays, MICE, Visa, Thomas Cook (India) Limited said, “With customer confidence in travel being at an all-time high, we are witnessing a significant uptick in demand. In addition to our omnichannel network offering customers the convenience of selecting their preferred mode of contacting us, our multi city holiday roadshow is aimed at personalized service at the customer door-step”.
“Our holiday experts at each venue will assist, reassure and guide customers in planning their weekend breaks, special celebrations/occasions and the much awaited spring/summer school vacations. And to accelerate demand, we have launched a range of unbeatable offers like Buy One Get One companion Free, Holiday Now, Pay on Return, family discounts, early bird specials and many more” said Rajeev.
