Clarks Inn Group of Hotels, rebranded as ‘The Clarks Hotels & Resorts’, has announced its next phase of expansion. The hospitality chain currently has operates 80 properties across India and wants to add 150 more properties by 2023. The aim is to have 70 operational hotels by the end of 2022. Along with the domestic expansion, the company is also eyeing the international market.
It has established their base in Europe with Clarks Inn International B.V. The group is planning to start their operation shortly, by bringing Indian hospitality to Europe. They already have finalized a property in Sri Lanka and a team is deployed for the same.
The group already has a large network of hotels and management reach. A large portion of its portfolio caters to tier 2-3 cities where no other organized, professional management company is present. In order to cater to the different target audiences, it has different sub-brands – Clarks Premier, Clarks Exotica, Clark’s inn Suites, Clarks Inn, and Clarks Inn Express. The company entered into the midscale segment with the Clarks Inn brand, which filled an important gap between luxury and economical hotels. The hotel company established a new brand ‘The Clarks’, for luxury hotels.
Aryavir Kumar, MD, The Clarks Hotels & Resorts shared, “Exponential growth with quality is another focus point for us. Over the course of 12 years, we have grown at a rapid pace, at times it has affected the quality with regards to a few properties. But now as a brand policy, we are only going to be engaging with hotels and owners who are a perfect fit for the brand values. We are looking for properties with whom we are able to sign multiple properties deal. We are also going to be looking into the lease, 3rd party management, and brand acquisition to reach our exponential growth goals of having 150-200 hotels by 2023 with an average key size of 60 rooms and above”.
